|
Package |
Open Time R3000 |
Prime time R750 |
Total spots |
Total value |
Total package cost |
1 |
24 x 30 seconds |
76 X 30 seconds |
100 |
R129, 000.00 |
R40, 000.00 |
2 |
16X 30 seconds |
34 X 30 seconds |
50 |
R73,500.00 |
R25, 000.00 |
3 |
8 X 30 seconds |
20 X 30 seconds |
28 |
R39,0000.00 |
12, 500.00 |
STATS:
- DStv subscribers = 1 940 000 (DStv subscribers March 200May 2010)
- Bulk of Indian community between LSM7 and 10 (income R8000 plus)
- Indian community in SA= 1,3 million (Amps Feb 2008)
- Available audience (Amps 2.4 per HH) = 414 000
- DSTV Indian subscribers = approx. 54 000 (DStv subscribers May 2010)
- Upper LSM 10 -12
- 22 000 new DSTV Indian subscribers since September 2008 (DStv subscribers May 2010)
- Enjoyment ratings on North Bouquet after 6 months: 7.3 out of 10
- 93% awareness amongst North and South bouquet viewers
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