The channel has a 20-hour daily schedule of lifestyle, travel, food, fashion, luxury, health and Bollywood entertainment news, offering a mix of locally produced shows and international Indian programmes sourced mainly from NDTV Good Times and Zoom Entertainment Networks.

Saffron TV is available to South African subscribers of DSTV's Indian North and South bouquets, and transmits for 20 hours daily from 06h00 until 02h00. The channel is also available to all DSTV subscribers on DSTV channel 456 on Saturdays and Sundays between 13h00 and 18h00.

The channel is available to subscribers of the DSTV Indian bouquet in the Southern African territories.

All programming is broadcast in English or subtitled in the English language.

Saffron TV aims to achieve a mix of programming that inspire and excite the Indian viewer. With varied local programming and exciting international content, Saffron encompasses all aspects of stylish living and promises to deliver its viewers the best of lifestyle and entertainment news.

Saffron TV is available to all DSTV Premium subscribers on Saturdays and Sundays during Open Time between 13h00 and 18h00.

Positioning Statement
Saffron TV is the only channel where South African Indians can find a place to be entertained, enlightened and celebrated through local and international programming that is lively, colourful and bold.

Our understanding of what the' South African Indian experience' means to us as a channel resonates on four related levels: The collective South African Indian Experience
Content that aims to foster and champion a sense of community.

• The Individual South African Indian Experience
  Ensuring as much as possible that every South African of Indian descent feels equally represented by the channel
  
• The South African Indian experience of India
  Programming that acknowledges and embraces the connection many of its viewers feel to India.
• The South African experience in a multicultural South Africa
  Programming that is Indian-centered, but also created within a multicultural framework of content-creation.
  
• The channel currently airs with a rapid growing subscription base of over 50 000 and over
  480 000 viewers during open time.
  

Quotes from viewers:
"Hi , I was surfing through the channels yest and came across SaffronTV...there was no cricket on yet....but (I) was so pleasantly surprised....its an awesome channel!!!!!!!!!!!
I enjoyed every show....just could not get enough" - Streene

"I am a huge DSTV fan, however I seem to be watching Saffron TV more than any other Indian channel these days, particularly because the channel caters for all the TV entertainment we as Indian South Africans want to watch, be it gossip from Bollywood, local entertainment or the delicious recipes the chefs share with us locally and abroad, every moment on Saffron TV is enjoyed to its fullest.
Congratulations on a job well done, I really enjoy watching Saffron TV.
Watching Saffron TV makes you want to be on TV." - Zakiyya Khader

"Without Saffron my life is dull, the cooking and traveling is the best part of watching my evening, Saffron is the only station i have on 24/7" - J. Naidoo

• DStv subscribers = 1 540 000 (DStv subscribers March 2009)
• Bulk of Indian community between LSM7 and 10 (income R8000 plus)
• Indian community in SA= 1,3 million (Amps Feb 2008)
• Available audience (Amps 2.4 per HH) = 414 000
• DSTV Indian subscribers = approx. 47 000 (DStv subscribers May 2009)
• Upper LSM 10 -12
• 11000 new DSTV Indian subscribers since September 2008 (DStv subscribers May 2009)
• Enjoyment ratings on North Bouquet after 6 months: 7.3 out of 10
• 93% awareness amongst North and South bouquet viewers