Y-Choice is an interactive soap designed for mobile & Internet viewing. The show is a multi-platform experience that gives viewers the opportunity to make life-altering choices in the virtual world - before making them in the real world.

Who do you trust? How much is enough? Party? Have sex? Be responsible? Which way to go, who can you ask? So many important decisions about your life and no one to guide you... Until now.

It is one of the first interactive, behavioural-change, mobile experiences for young South Africans. The 'mobisodes' are available daily on the subscriber's mobile phone. A key feature is interactivity: at key points in the story, users make a decision for the character and then watch the consequences play out in the lives of the soap characters.

Y-Choice won best multi-platform co-production concept on a human rights issue at Content 360, in Cannes, April 2008. With the help of the competition award grant, Ochre Media has produced a prototype of the Y-Choice experience in partnership with award sponsor, the National Film Board of Canada. The series is aimed at 16 - 24 year olds.

To play Y-Choice on your mobile http://www.ychoice.co.za/play.html or log on to www.ychoice.co.za